Cohort Analysis Of US Legislators Dataset Using SQL
Cohort analysis is a method used to track and analyze the behavior and performance of a specific group (called cohort) over time . It enables businesses to understand how different cohorts behave differently from one another or from a general population. Typically, cohorts share common characteristics or experiences within a defined timeframe , such as customers who signed up during a particular month or users who joined a platform in a specific year. For example, a subscription-based company (like Netflix) might use cohort analysis to compare the retention rates of customers who signed up in different months. This could reveal insights into whether newer cohorts exhibit different retention behaviors compared to older ones, helping the company adjust its retention strategies accordingly to improve customer lifetime value (CLTV). Cohort analysis deals with retention , survivorship , returnship and cumulative . Retention is concerned with whether the cohort member has ...